Coupe likely to join Acura marque in 2010
The year 2010 will see Acura, the luxury vehicle division of Japanese automaker Honda Motor Company, adding another model to its luxury marque, as part of an effort to consolidate its image as a “tier 1 luxury brand.” Acura competes with Lexus, BMW and Infiniti in the luxury vehicle segment. The Acura brand was first launched in 1986 in the US, Canada, and Hong Kong and has been dynamic in establishing Honda’s reputation for performance vehicles in the American market.
