Author's Nick: kayemarks
Name: Kaye Marks
About the Author: Kaye Z. Marks is an avid writer and follower of the developments in the printing industry.
Too often success leads to complacency, and then to reduced sales.
A company who leads the market is going to be more likely to become less competitive, simply assuming that customers will continue to favor them. Why vary up your commercial printing or go for unique types of advertising if you’re already at the top?
The best marketing campaigns involve knowing three key things: what’s been done before, what needs to be done right away, and what you’re going to do next.
I’ll break this down in order to best describe exactly what I’m talking about.
Read more on Know the Past, Present, and Future of Your Marketing…
Anyone who has been in any kind of fiction writing class has probably already heard the phrase show, done tell enough for a lifetime.
This phrase has become so permeated in our society I’d imagine that most people have heard it once or twice, if not more, and I think the fact that it gets repeated so often means people pay a lot less attention to it.
What sounds better to you?
On the one hand you have a postcard sent to a person’s home that asks, “Want to save money? Come on in today and start saving money by switching over to our business.” It might not be those exact words, but you get the picture, and I’m sure you’ve probably received something similar to it.
Are you spending thousands of dollars on print marketing and just not getting the results you expected? It may be a flaw in your design or it may be the result of a misstep in your initial planning.
People like things they know and understand. People like shopping at companies that have proven themselves to be worth their time. This is a safety net most shoppers will gravitate towards if they’re able to. Why take a chance with a company you’ve never dealt with if you know that the company you’re currently shopping at does everything you want it to?
A business isn’t just about giving people products that they need. Marketing isn’t just about showing someone a price and the details of what a product is.
These are always going to be important factors to your marketing, but they won’t be the only concern you have, and those who fail to realize it are going to quickly find themselves losing their sales.
For the small business owner, every little thing is going to count.
You have to be aware of every opportunity for effectively marketing yourself and your company. If you don’t have the budget for the huge marketing campaigns it makes the little forms of marketing even more important.
Color plays a major part in marketing. Whether it’s a brochure, postcard, poster, or other printed material, the colors you choose either positively or adversely affect the message you send. When color printing, it is important that you keep the role of colors in mind when designing so that your advertisement produces positive results rather than negative ones.
Brochures are an old standby of print advertising and color printing. They’ve endured the test of time, but sometimes they get overlooked in the rush to hop on the latest marketing bandwagon. Some will say that brochures just aren’t as hip and sexy as their online oriented alternatives.
