Design Errors to Watch Out for in Holiday Brochure Printing
Okay, you may think you have brochure printing nipped at the bud. You already know the best design strategies, and you already have good images as well as a good text content collection for printing.
However, before you roll out the presses and go for it, you should look out for a few common errors. Lots of people miss some mistakes in the design of color brochures especially when it is for the holidays. Here are the common ones you should watch out for.
• Color clashes – Holiday designs are always very colorful. Sometimes it can get TOO colorful actually. There are some instances when some designers think that it will look great with vibrant and often bright colors. However, sometimes this can backfire, getting too bright with clashing colors for a net negative effect on the design. This is especially true if you are using too much brightly colored images and backgrounds as well as colored text and text effects.
To avoid this from happening, it is good to just minimize your color choices to a coherent color theme. I find that using only two or three colors will usually be fine for most brochures. In addition, you might want to try using one color with subtle light and dark differences to get the variation you need. This should minimize color clashes and make your designs better and more coherent.
• Web based images – You should also check if you are using any kind of web-based images. While the Internet is a great source of usable images, most of the images there are in low resolution. In fact, most of the images you will see on the web are not ideal for any kind of printing. So try to check if you have images that come from a website. Ask your layout artist about it. Those will look quite fuzzy when you have them printed.
• Too much graphics – It is also possible to have too much graphics in a particular brochure design. Many designers might get too excited and creative with their design. This means a much cluttered and often confusing layout that is not really effective. Thus, always take a second look and see if your design has too much symbols, borders, background objects and other kinds of design elements. To have a nice clean layout you should try to remove those first.
• Using different font styles – You may also want to check your fonts. During the holidays, many people like to try out those nice and artistic fonts. Sometimes, this can get out of hand and people use a lot of different font styles. It is best however to only use one or two. This makes it look clean, straightforward and perfectly understandable. Always check and see if those fonts have minimal variation.
As such, try to check if these possible mistakes are in your color brochures. Hopefully you will be able to correct these problems early on and minimize the difficulties in market reception of your advertisement. Good Luck!
Kaye Z. Marks is an avid writer and follower of the developments in brochure printing industry that help businesses in their marketing and advertising campaigns.
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