Is Pay-For-Performance SEO The Best Solution For SMEs?
A pay-for-performance SEO model provides a relatively risk free SEO solution for SMEs as no payment is made until the objectives have been met. If the SEO specialist fails to meet the targets and objectives then the SME incurs no cost.
Increasingly we are seeing the rise of pay-for-performance models and done properly, these can provide significant benefits to SMEs by removing the risks that are associated with a service where there are few guarantees. A pay-per-performance model means the SEO specialist has to prove themselves and their service and bring about improved sales and leads.
There are several different types of pay-for–performance SEO models but the three main ones are:
Pay per ranking
· Google ranking #1 in Search Engine Results = £x when position is achieved and £x to maintain position each month
· Google ranking Top 5 in Search Engine Results = £x when position achieved and £x to maintain position each month
· Google ranking top 10 in Search Engine Results = £x when position achieved and £x to maintain position each month
This model can be an excellent tool for focusing on a very small set of keyword phrases or simply just one keyword phrase.
Pay based on Revenue
This is one of the most successful pay-per-performance models and involved the SEO specialist pay being based on factors such as total sales, total profit, increase in sales or profit, or cost per acquisition. Done correctly it can be very successful but it relies heavily on robust tracking mechanisms that allow the SEO specialist to have visibility of the SME’s revenue, sales & profit figures.
Pay for Traffic
Existing levels of website traffic are recorded as a benchmark and then traffic targets are agreed and put in place. It is important that the SEO and SME work closely together to ensure that the quality of traffic is maintained. It allows the SEO for SMEs specialist to earn more if additional traffic is delivered by other channel, such as Social Media.
Not all SEO experts offer a pay-performance SEO model, but if they do find out from them which one is best suited to your business.
Contact Digirank (Bristol SEO) for more information on their pay-per-performance SEO models.
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