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	<title>Free Articles Online &#187; Marketing</title>
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		<title>The Benefits of Local Search Submissions for Auto Dealers</title>
		<link>http://submit-article.net/business/marketing/the-benefits-of-local-search-submissions-for-auto-dealers.htm</link>
		<comments>http://submit-article.net/business/marketing/the-benefits-of-local-search-submissions-for-auto-dealers.htm#comments</comments>
		<pubDate>Wed, 22 Sep 2010 22:18:23 +0000</pubDate>
		<dc:creator>jhonwilliamsd</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Automotive Internet marketing]]></category>
		<category><![CDATA[Automotive marketing]]></category>
		<category><![CDATA[Automotive marketing services]]></category>
		<category><![CDATA[Automotive ppc]]></category>
		<category><![CDATA[Automotive seo]]></category>

		<guid isPermaLink="false">http://submit-article.net/?p=23009</guid>
		<description><![CDATA[<p>The Internet has changed the way consumers shop and corporations sell their products. For auto dealerships, promoting their business online is very crucial as most of the consumers turn to Internet when purchasing a car. According to &#8216;Capgemini Cars Online Study 2009/2010’, almost 90 percent of consumers use the internet to research vehicles. Dealers need to use the right Internet marketing tools to push their auto dealership ahead of their competitors. One of the most important tools of successful Internet marketing strategy is &#8216;Local Search Submission&#8217;.</p>
<p><a href="http://submit-article.net/business/marketing/the-benefits-of-local-search-submissions-for-auto-dealers.htm" class="more-link">Read more on The Benefits of Local Search Submissions for Auto Dealers&#8230;</a></p>
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			<content:encoded><![CDATA[<p>The Internet has changed the way consumers shop and corporations sell their products. For auto dealerships, promoting their business online is very crucial as most of the consumers turn to Internet when purchasing a car. According to &#8216;Capgemini Cars Online Study 2009/2010’, almost 90 percent of consumers use the internet to research vehicles. Dealers need to use the right Internet marketing tools to push their auto dealership ahead of their competitors. One of the most important tools of successful Internet marketing strategy is &#8216;Local Search Submission&#8217;.</p>
<p>Historically, consumers relied on promotional flyers, local newspapers, local TV and radio stations to find information on local products and services. But with the advent of the Internet, search engines became the primary source of local business information for many people. According to a BIA/Kelsey survey, 97% of consumers use online media while researching products or services in their local area.</p>
<p>This major shift in consumer behavior proves local search submissions are very important for auto dealers seeking to generate local leads and sales. Online presence with a local business listing helps auto dealers stay ahead of the competition. Local Search Submission provides many benefits such as:</p>
<p><strong>Improves online presence</strong><br />
Many customers have a tendency to search for auto dealerships in their own vicinity. When a San Diego based user searches for car repair shops, he/she will be more interested in results of San Diego based auto dealers rather than those in New York. Major search engines like Google, Yahoo, and Bing are aware of this and list the result of top 10 local listings above their organic universal search results.</p>
<p>When a user looking for local car dealership searches with the city name, search engines list the local dealership profiles in his/her area along with a snippet of their locations on a map. The local search listing also displays the URL, address and contact phone number of the dealer. This helps the user easily locate and contact the dealership. With a well managed local search strategy, your dealership would be available online 24/7.</p>
<p><strong>Gets more quality leads</strong><br />
Auto dealers can effectively leverage local search advertising because it allows ads to be targeted very precisely to the search terms and location. Though the Internet has no geographical boundaries, some services are restricted to certain areas. For example, if a customer is looking to service their car, he/she will more likely search online for a car dealership in his/her local area. The conversion rate for local dealerships is often much higher than any other. This is where local search submissions could be useful for auto dealers.</p>
<p>Mostly, the consumers looking to purchase a car or accessories typically begin with online research. But when the time comes to buy, they move to offline shopping. Consumers switch to offline shopping because they want to get the item on the spot without waiting for it to ship. Also, they want to get a physical feel of the item before they buy it. In such cases, they find the closest store using local search to buy.</p>
<p>According to TMPDM’s study, 83 percent of local search users contacted businesses offline, with 46 percent of consumers making contacts over the phone and 37 percent visiting the businesses in person. This shows that local search brings genuine prospects to the dealership, making it an important tool to promote the business online.</p>
<p><strong>Cost effective</strong><br />
It is very important for the dealerships to let local customers know that they exist to offer their products and services in that particular region. Placing posters, ads in newspapers, local TV channels, radio stations, dropping flyers or even going to the cost of organizing a local billboard may help but unlikely to be as cost-effective or profitable as local search submission marketing.</p>
<p>Improving the performance of the site in local search is very easy and cost-effective. Local site submissions are easy to get up and running. They won&#8217;t take much time or money to start making the website perform better in local search.</p>
<p>Remember, people searching for local auto dealerships typically have a need, and higher purchase intent. But in order to target and drive them to dealership a highly effective local search submissions strategy is very crucial. Dealers should be aware of many low quality SEO firms who concentrate on driving thousands of useless visitors to website who will never make a purchase. On the other hand, there are few firms who provide highly targeted local search submissions which are very valuable indeed.</p>
<p>Search Optics, Inc. is a leader in digital marketing solutions for the automotive industry. Search Optics interactive marketing services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in <a href="http://www.searchoptics.com">automotive internet marketing</a>, <a href="http://www.searchoptics.com">automotive marketing services</a>.</p>
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		<title>Multimedia Solutions for Your Business Websites</title>
		<link>http://submit-article.net/business/marketing/multimedia-solutions-for-your-business-websites.htm</link>
		<comments>http://submit-article.net/business/marketing/multimedia-solutions-for-your-business-websites.htm#comments</comments>
		<pubDate>Wed, 15 Sep 2010 15:34:39 +0000</pubDate>
		<dc:creator>clearpath</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Multimedia Solutions]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engine promotion]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo company]]></category>
		<category><![CDATA[SEO Experts]]></category>
		<category><![CDATA[seo services]]></category>

		<guid isPermaLink="false">http://submit-article.net/?p=22934</guid>
		<description><![CDATA[<p>With the growing competition between the businesses online, it is becoming essential for the businesses to implement better strategies and techniques so that they can attract their potential customers to the maximum. Multimedia solutions have served very best in this respect. It is a best technique to make your online business attractive and productive. Implementing better multimedia services into your business is also a best way to offer your business an edge over your competitors or rivals. It is therefore must for you to have better multimedia services for your online business to grow it faster than you can think of.</p>
<p><a href="http://submit-article.net/business/marketing/multimedia-solutions-for-your-business-websites.htm" class="more-link">Read more on Multimedia Solutions for Your Business Websites&#8230;</a></p>
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]]></description>
			<content:encoded><![CDATA[<p>With the growing competition between the businesses online, it is becoming essential for the businesses to implement better strategies and techniques so that they can attract their potential customers to the maximum. Multimedia solutions have served very best in this respect. It is a best technique to make your online business attractive and productive. Implementing better multimedia services into your business is also a best way to offer your business an edge over your competitors or rivals. It is therefore must for you to have better multimedia services for your online business to grow it faster than you can think of.</p>
<p>Clearpath Technology is a best and reputed online firm that can serve you as your best online partner to achieve fast success from your online business. As you get variety of unparallel services at very affordable prices, these are just incomparable with any other SEO company. The multimedia services offered by the company are just brilliant and you cannot get it anywhere else, at such competitive prices. The superior <strong>multimedia</strong> services you get here allow you to gain maximum leverage and help you in attracting most of your customer’s minds. The experts and talented professionals work with the help of latest technologies and provide you the multimedia services that can just arrest the attention of your target customers and thus providing you the maximum conversions.</p>
<p>The skilled technicians at Clearpath Technology are trained at various levels and know well how to deal with flash designing, applications and databases and provide you the best multimedia services. Company deals with any size project whether small or large and pays equal importance to all so as to deliver the fast, affordable and best services in all the fields. Company also provides the easy multimedia services that are well efficient in conveying the messages to your customers. It works aiming at providing you a better brand and reputation to your online business which is must for every online business to grow and achieve success.</p>
<p>Multimedia solutions need to have talented and trained brains in the field. A <strong>Multimedia</strong> production is an ensemble of various kinds of media that is presented in a coherent format. These include Text, Animation, Audio, Video, Graphics, etc. Clearpath provides you the best Multimedia productions with the help of various different processes such as programming, 3D introduction, sound, design, voice over, etc. The company deals with each and every project carefully and offers you the seamless solutions for making your business successful.</p>
<p><strong><span style="text-decoration: underline;">About Clearpath Technology</span></strong></p>
<p>Clearpath Technology is a well-reputed SEO Company that helps you in satisfying all your SEO and Multimedia problems together with many more services offered in other fields. Company with their skilled and brilliant professionals continuously aims at providing best services that helps you to grow your business fast. If you are looking for any types of online business services related to SEO, multimedia, designing, writing, etc. Clearpath Technology is the best spot for all your needs.</p>
<p><strong><span style="text-decoration: underline;">Clearpath Technology &#8211; Customer Service</span></strong></p>
<p>Email: <a href="mailto:info@clearpathtechnology.com">info@clearpathtechnology.com</a></p>
<p>Website: <a href="http://www.clearpathtechnology.com/">www.clearpathtechnology.com</a></p>
<p>Clearpath Technology is a trademark of Clearpath Technology. All other company and product names may be trademarks of the respective companies with which they are associated.</p>
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		<title>The Market Forces or Elements to Consider in Booklet Printing</title>
		<link>http://submit-article.net/business/marketing/the-market-forces-or-elements-to-consider-in-booklet-printing.htm</link>
		<comments>http://submit-article.net/business/marketing/the-market-forces-or-elements-to-consider-in-booklet-printing.htm#comments</comments>
		<pubDate>Mon, 06 Sep 2010 17:21:14 +0000</pubDate>
		<dc:creator>kayemarks</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[booklet design]]></category>
		<category><![CDATA[booklet printing]]></category>
		<category><![CDATA[custom booklets]]></category>
		<category><![CDATA[print booklets]]></category>

		<guid isPermaLink="false">http://submit-article.net/?p=22291</guid>
		<description><![CDATA[<p>Booklet printing is more than just text, images  and printing. When you print booklets, you have to consider several  market forces and elements that will determine the features, design and  ultimate performance of your output.</p>
<p><a href="http://submit-article.net/business/marketing/the-market-forces-or-elements-to-consider-in-booklet-printing.htm" class="more-link">Read more on The Market Forces or Elements to Consider in Booklet Printing&#8230;</a></p>
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]]></description>
			<content:encoded><![CDATA[<p>Booklet printing is more than just text, images  and printing. When you print booklets, you have to consider several  market forces and elements that will determine the features, design and  ultimate performance of your output.</p>
<p>So let me explain to you the market forces that you need to consider.  Just read the list below and try to understand each item one by one.  Your color booklets should benefit a lot once all these factors are  considered in your design and content.</p>
<p>•	Your readers – They are the major market elements to consider.  Your  readers will of course have different needs in terms of information and  functionality for a booklet. Some will want a copy that gives  information simply and easily, others would want detailed information in  it. Moreover, some readers might also prefer those with various designs  or styles to others.</p>
<p>If you can match those needs, design preferences, and integrate that  into the content and design, your readers should be able to engage more  with your custom booklets, giving your copies the best chance of  success. So always try to understand your readers and see to it that  what they want and need are already there in yours.</p>
<p>•	Your goals – The next big market element is your booklet goals.  Whether they are business goals or personal goals does not matter. The  goal will set some of the specific content that will be integrated into  the design. If you need to get more sales, then you will need specific  content that calls people to action and respond.</p>
<p>If your goal is different however and you just want to communicate  information, then your copy should have more detailed content that your  real readers need. Your goals will have a big influence on the overall  approach to your designs. So make sure you are clear about them, so that  you can also be clear with your booklet designs.</p>
<p>•	Your competition – The competition is of course a well-known market  element. Your designs and even the overall process can and will most  likely be shaped by your competition.  In terms of design, you will  always want to use a design that is different and wildly original when  compared to the competition. This will help your output to be distinct  and memorable to most people.</p>
<p>In terms of printing, you will always want to be one up from the typical  materials. Having the best materials would make you better fit at  facing the competition. So make you always pay attention to the threat  and the challenge of your competition.</p>
<p>•	Key partners – Finally, you should always try to be aware of key  opportunities in your market that can help you a lot. By knowing some  printing companies, designers, marketers and other professionals, you  can try to get advice, suggestions and even some discounts. It pays to  make friends with these people since you will be collaborating with them  in the future. Helping hands and key partners will make the whole  process a lot easier for you, so make sure you look for them.</p>
<p>These are the different market factors that can help you shape your  designs and even make the process of printing easier. Trust me, by  taking all of these into account once you design and print, you will be  able to get better outputs for the correct use.</p>
<p>Kaye Z. Marks is an avid writer and follower of the developments in <a href="http://www.printplace.com/printing/booklet-printing.aspx">print booklets</a> or <a href="http://www.printplace.com/printing/booklet-printing.aspx">booklet printing</a> industry that help businesses in their marketing and advertising campaigns.</p>
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		<title>Characteristics of Web 2.0</title>
		<link>http://submit-article.net/business/marketing/characteristics-of-web-2-0.htm</link>
		<comments>http://submit-article.net/business/marketing/characteristics-of-web-2-0.htm#comments</comments>
		<pubDate>Fri, 11 Jun 2010 20:39:25 +0000</pubDate>
		<dc:creator>clearpath</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engine promotion]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo company]]></category>
		<category><![CDATA[SEO Experts]]></category>
		<category><![CDATA[seo services]]></category>

		<guid isPermaLink="false">http://submit-article.net/?p=20623</guid>
		<description><![CDATA[<p>Web 2.0 isn’t any one set of software programs or popular websites. Web 2.0 is actually a term coined by software experts to describe the next generation of software and web interfaces based online. As more and more users end up online, the web has changed to reflect the needs and wants of more people. The old generation of web applications reflected the types of people that were generally online, generally people who were already good with computers. In Web 2.0, the emphasis is more about being social and more user friendly. There are actually several hallmarks that indicate Web 2.0 applications. Here are a few characteristics that are part of the Web 2.0 movement:</p>
<p><a href="http://submit-article.net/business/marketing/characteristics-of-web-2-0.htm" class="more-link">Read more on Characteristics of Web 2.0&#8230;</a></p>
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			<content:encoded><![CDATA[<p>Web 2.0 isn’t any one set of software programs or popular websites. Web 2.0 is actually a term coined by software experts to describe the next generation of software and web interfaces based online. As more and more users end up online, the web has changed to reflect the needs and wants of more people. The old generation of web applications reflected the types of people that were generally online, generally people who were already good with computers. In Web 2.0, the emphasis is more about being social and more user friendly. There are actually several hallmarks that indicate Web 2.0 applications. Here are a few characteristics that are part of the Web 2.0 movement:</p>
<p><strong>User Control</strong></p>
<p>The old model of the Internet suggested that only those who placed website online controlled the content of those sites. A person could only control a website if they owned and had direct control the content, design, and maintenance of that website. The new, Web 2.0 model of the Internet states that websites will have more accurate and more informative content if the users are able to control the content or at least organization of that website. Several examples of popular sites online show this. Wikipedia, a nonprofit project, allows any user to control the contents of the site. Flickr, a popular photo sharing site, allows users to upload their own photos, tag them, and describe them as they see fit.</p>
<p>By allowing users to control the categories and tags that exist for each piece of content on a website, websites are utilizing something called “folksonomy”. Folksonomy is a term that describes what happens when users categorize their own materials rather than relying on someone else or a computer program to do this for them. Imagine that a user uploads a photo to a photo sharing site and makes the picture public so that anyone can access the photograph. The user also wants to tag the photograph with a descriptive term that lets people know the contents of the photo they are about to see. If the image was a picture of the Alamo, for example, the user might use tags like “Alamo,” “San Antonio,” or “landmark” to describe the photo. This personalization is what’s known as folksonomy. By allowing users to self-categorize content, a website can exist with a smaller budget and provide a greater range of services to users, a win-win for everyone.</p>
<p><strong>Social Interaction</strong></p>
<p>Social interaction is one of the elements that make Web 2.0 applications exciting, fun, and easy for the user. Social interaction means keeping in touch with friends online or meeting new people from around the world. In the old model of the Internet, every user was an island who went about his or her business online without having much interaction with other users. Certainly some tools could be used for communication with others like chatting and message boards, but there weren’t many other options to communicate with other web users. Web 2.0 applications make virtually everything social. The photos users post online; and their favorite links, videos, and books, and movies can be up for discussion with anyone.</p>
<p>Social interaction, along with social control, is part of what makes Web 2.0 applications so exciting. When users can come together and make necessary changes, discuss their favorite topics, and communicate the things they have in common, this creates a Web that is no longer a cold and desolate place devoid of other human life. With social interaction, the Web experience can be truly personal and social. A regular Web surfer can share their favorite videos with the world, and the people that see the video can comment. They can begin a lively dialogue with each other or let the comments go without response. Either way, these web applications are making communicating with other Web users easier than before.</p>
<p><strong>Clearpath Technology </strong>-  <a href="http://www.clearpathtechnology.com/">Search Engine Optimization</a> company based in New Delhi, India provides private label SEO services for hundreds of agencies based in USA, UK, Australia, Amsterdam, Canada, and other countries. Dedicated 24 Hours Support.</p>
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		<title>DIY Design</title>
		<link>http://submit-article.net/business/marketing/diy-design.htm</link>
		<comments>http://submit-article.net/business/marketing/diy-design.htm#comments</comments>
		<pubDate>Fri, 11 Jun 2010 19:39:16 +0000</pubDate>
		<dc:creator>clearpath</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engine promotion]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo company]]></category>
		<category><![CDATA[SEO Experts]]></category>
		<category><![CDATA[seo services]]></category>

		<guid isPermaLink="false">http://submit-article.net/?p=20626</guid>
		<description><![CDATA[<p>For those readers with limited experience in website creation, here’s a recap:</p>
<p>1. Design the page or buy a design from somebody else. This is relatively simple to do. If you are good with computers and design, you can probably do this yourself in your favorite software or using your favorite online editing program. If not, you can buy design, and sometimes have designs for free, by downloading them from online. This would be the absolute easiest way for a beginner to get online. Just go to your favorite search engine and type “Web template” or “free website template” or something similar. Then you can find companies who sell good designs.</p>
<p><a href="http://submit-article.net/business/marketing/diy-design.htm" class="more-link">Read more on DIY Design&#8230;</a></p>
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]]></description>
			<content:encoded><![CDATA[<p>For those readers with limited experience in website creation, here’s a recap:</p>
<p>1. Design the page or buy a design from somebody else. This is relatively simple to do. If you are good with computers and design, you can probably do this yourself in your favorite software or using your favorite online editing program. If not, you can buy design, and sometimes have designs for free, by downloading them from online. This would be the absolute easiest way for a beginner to get online. Just go to your favorite search engine and type “Web template” or “free website template” or something similar. Then you can find companies who sell good designs.</p>
<p>2. Get your content together. This part is crucial. The content of your site is the site’s lifeblood. Without content, why would anyone visit? You should always design to accommodate content, not the other way around, so start writing. Write articles, index pages, introduction pages, product descriptions and whatever else will appear on the site. For some, this is the hardest part. If you want to do this easy, you can always outsource, or hire someone else to do the writing for you. This is good if you’re not a particularly good writer yourself or if you can’t be bothered to work on the project yourself.</p>
<p>3. Make a tree. One of the hardest parts about getting a site together is determining how the “tree structure” or the basic shape and outline of your website will look. If you look at websites in terms of how individual pages link to each other, you’ll see a sort of diagram of links within a site. Here’s one example of a link tree:</p>
<p>4. Put the whole website together: If you’re building a website using special software like an HTML editor, now is the time to create a whole website, not just a Web page. The reason you create a site before the site “goes live,” or is posted online, is so that you can work out the kinks within the pages. No matter how much planning you do, these problems will pop up once the site goes online, so creating and testing the site before going online is crucial.</p>
<p>5. Upload the site to a host. Now is the time when you put the site online for anyone to see. First, you have to have a host, a company that provides the server space and technology that will actually host the site and the people who will eventually visit the site. Most hosts will provide simple and basic tools to upload the site directly online. Otherwise you can use an FTP—file transfer protocol—program to move the files from your computer to the servers on which the public will be able to access your site.</p>
<p>6. Promote the site: Next you’ll want to find ways to promote the site. This portion depends entirely on your search engine marketing scheme, so the techniques you use are up to you. You’ll be reading about many of these throughout the book.</p>
<p><strong>Clearpath Technology</strong> is owned and managed by a team of experienced search engine optimizers, internet marketing experts, web developers and designers. Clearpath Technology provide the best Internet marketing services found anywhere and we build reliable, innovative software to complement your marketing and business initiatives. Clearpath Technology is a <a href="http://www.clearpathtechnology.com/">SEO firm</a> based out in New Delhi, India.</p>
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		<title>Navigation</title>
		<link>http://submit-article.net/business/marketing/navigation.htm</link>
		<comments>http://submit-article.net/business/marketing/navigation.htm#comments</comments>
		<pubDate>Fri, 11 Jun 2010 18:39:06 +0000</pubDate>
		<dc:creator>clearpath</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engine promotion]]></category>
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		<guid isPermaLink="false">http://submit-article.net/?p=20628</guid>
		<description><![CDATA[<p>If a user can’t get around a site easily, that user has absolutely no reason to stay. Poor navigation will reduce the number of visitors pretty severely and frustrate the users who do stay. Navigation is the system that the visitor uses to get from one place to the next on a website. Some examples of navigation structures are in-text links, left or right column navigation, top navigation, tabbed navigation, and even Flash navigation.</p>
<p><a href="http://submit-article.net/business/marketing/navigation.htm" class="more-link">Read more on Navigation&#8230;</a></p>
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			<content:encoded><![CDATA[<p>If a user can’t get around a site easily, that user has absolutely no reason to stay. Poor navigation will reduce the number of visitors pretty severely and frustrate the users who do stay. Navigation is the system that the visitor uses to get from one place to the next on a website. Some examples of navigation structures are in-text links, left or right column navigation, top navigation, tabbed navigation, and even Flash navigation.</p>
<p>Since there are so many ways to get around on a website, there are plenty of opportunities for bad navigation. Mystery meat navigation, a coin termed by the creators of WepPagesThatSuck.com, describes one type of navigation problem. Ideally, whenever a visitor clicks on a link, they should know exactly where that link will take them. The problem is that some people create links that aren’t entirely clear as to their destination.</p>
<p>Problem navigation is navigation that is hard to get around. If a user clicks on a series of pages and ends up on some strange page with no way of getting back to the main menu, the sub menu, or another page, the site in question does not have enough navigation tools. A link should appear to a site’s home page on every page in the site. Ideally, each sub page—for example, “products,” “services,” “contact,” etc.—should be listed on each and every page. Every user should know exactly where they are going and exactly how to get back to where they need to be.</p>
<p><strong>Initial Impression</strong></p>
<p>Many years ago, a dandruff shampoo commercial used the slogan, “You never get a second chance to make a first impression.” While is advice is true for those meeting someone face to face, this advice also rings true for anyone “meeting” a site for the first time. Websites have a very short window of time in order to impress their visitors. Website owners must think carefully about how to impress visitors, bring them back, and how to encourage the visitors to tell all their friends about the page.</p>
<p>The most important thing any webmaster must remember is to make sure the purpose of the website is apparent. Visitors to a site should know, right away, what the site is about, what they can do at the site, and what sort of information they can find on the site. If a visitor shows up and sees a lot of flashing colors and interesting pictures, but still doesn’t know what the site is for, there is a problem.</p>
<p>Web visitors don’t stick around for long. There are millions, if not billions of sites on the Web that any typical user could surf. Visitors can almost always find another site that will provide what they’re looking for, so webmasters must remember that when building any page, and lay out a plan immediately. A visible logo and text that explains the purpose of the site is essential. Navigation tools should be clearly labeled so that visitors know what else they can find on the page. Websites only have a minute or two to impress their visitors. Start early and impress often.</p>
<p><strong>Pesky Elements</strong></p>
<p>There are some design elements that just don’t belong on a web page. More often than not, these elements annoy rather than help. Annoying a visitor is not a good way to make a first impression and is not the way to get a repeat visitor, either.</p>
<p>Sound can be especially annoying to visitors. If a sound starts automatically, visitors are left with the option of either hearing this endlessly looped and annoying sound file, or trying to turn the music off. Some pages don’t even give users the option to turn the sound off, which can make a visitor really frustrated. No business needs automatically loaded sound files, generally, so avoid them at all costs.</p>
<p>Flash and JavaScript files can also be annoying to visitors. Some Flash pages can be awkward and hard to use, especially for older or inexperienced web browsers. Some Flash sites rely heavily on mystery meat navigation, leaving visitors frustrated because they’re never sure where they’re going when they click on a link. Similarly, JavaScript can make web browsers vulnerable to viruses and spam, so many users turn all JavaScript content off for this reason. If a site is based in Flash and JavaScript, without alternative options, that site is almost certainly alienating potential customers.</p>
<p>Some of these elements, especially the multimedia elements, take a long time to load. While those users with high speed Internet connections may not mind, there are still millions of people who rely on dial-up service who do mind. JavaScript, Flash, sound files, and large images dramatically increase the sizes of these pages, increasing the load times dramatically. The best solution is the make sure pages load quickly for everyone. This ensures that visitors with lower-speed connections will feel welcomed.</p>
<p><strong>Clearpath Technology</strong> is a <a href="http://www.clearpathtechnology.com/">SEO Firm</a> providing Link Building, <a href="http://www.clearpathtechnology.com/">Search Engine Optimization</a> and Internet Marketing services. For more details, visit <a href="http://www.clearpathtechnology.com/">http://www.clearpathtechnology.com</a> or visit physically at Clearpath Technology, 2nd &amp; 3rd Floor, Anshul Plaza, Sector-10, Plot-8, Dwarka, New Delhi-110075, India. You can also call +91-9958844066 or toll free 1-877- 453- 8080.</p>
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		<title>Too Much (or Too Little) Design</title>
		<link>http://submit-article.net/business/marketing/too-much-or-too-little-design.htm</link>
		<comments>http://submit-article.net/business/marketing/too-much-or-too-little-design.htm#comments</comments>
		<pubDate>Fri, 11 Jun 2010 17:39:02 +0000</pubDate>
		<dc:creator>clearpath</dc:creator>
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		<guid isPermaLink="false">http://submit-article.net/?p=20631</guid>
		<description><![CDATA[<p><strong> </strong></p>
<p>Almost everyone has seen a website that was packed with too many images and information. The page has so many colorful images laid out that the visitor must scroll down for what seems like days in order to get to the bottom of the page. All of this information seems to be displayed without any organization whatsoever. Other sites don’t any design at all.</p>
<p><a href="http://submit-article.net/business/marketing/too-much-or-too-little-design.htm" class="more-link">Read more on Too Much (or Too Little) Design&#8230;</a></p>
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			<content:encoded><![CDATA[<p><strong> </strong></p>
<p>Almost everyone has seen a website that was packed with too many images and information. The page has so many colorful images laid out that the visitor must scroll down for what seems like days in order to get to the bottom of the page. All of this information seems to be displayed without any organization whatsoever. Other sites don’t any design at all.</p>
<p>Websites, much like women’s skirts, should be long enough to cover the subject and short enough to be interesting. The visitor’s first scan of a website should tell them a few pieces of crucial information. First, they should know who runs the page and what the page is all about. They should know where they can go to find answers to their question and how to contact the company, if need be.</p>
<p>If the user doesn’t know the answers to these questions, the site has too little design and content. If the user is bombarded by many images without organization, and links that don’t seem to go anywhere specifically, the site has the opposite problem: too much design.</p>
<p><strong>Considering All Users</strong></p>
<p>Another common website mistake is forgetting that there are many kinds of users out there who surf the Web. Not everyone has a high speed Internet connection. Not everyone has a fast, new computer possible of processing a large amount of data. There are people with disabilities who surf the Web, users who can’t, or don’t, want to use Web complimentary programs like Adobe Reader, Flash, and JavaScript. There are users who have small monitors, surf the Web from their mobile phones, or go online from a public location like the library. Each of these users is a potential customer and valued visitor that must be considered.</p>
<p>Bandwidth is an important area to consider. There are many different kinds of Internet service that users can get in their homes and businesses. Some users are able to afford and get the high speed connections that come with DSL and cable. DSL, however, can be problematic for rural users because of the limitations of the phone lines used to transmit data. Cable TV may not be available in all areas, and is still fairly costly. This is why many people still rely on dial-up access to get online. Dial-up goes through traditional phone lines, is much slower, and means that users can’t take or make phone calls while they’re online, unless the household has two separate phone lines. Dial-up users don’t appreciate having to wait for days in order for Flash animation, large pictures, sound files, or JavaScript applications to load. If a page is too slow, these users can probably find a page elsewhere that loads much more quickly.</p>
<p>Some visitors may also have disabilities. A deaf person may not have a problem with a site, unless the site depends heavily on sound files. A blind person, however, may run into big problems if a webmaster as not taken blindness into consideration when designing the site. Those who are blind or have poor vision usually rely on screen reader software, which read web pages aloud, in order to surf the Web.</p>
<p>Screen readers can only read text. They can’t read text that appears in pictures or Flash animations. For that reason, webmasters should be sure to use as much text as possible in their sites, and use alt text for every single image on the page, no matter how small or trivial the image may seem. Alt text gives users with disabilities a text description of what the picture is, which can be read by screen readers.</p>
<p><strong>Minding Fold Lines</strong></p>
<p>The term “fold line” comes from the world of newspapers, but applies similarly to websites. Traditional-sized newspapers are long and generally come folded in half. When a paper is displayed on the racks, the first thing passers-bys see is the upper half of the first page. Everyone who picks up a paper will see information on this top half, but not everyone will take the time to see the bottom half. Newspapers know this, so they put their most important information on the top half of the paper, above the fold line.</p>
<p>Web pages work the same way. If a user is just scanning a page, they won’t take the time to see what’s at the bottom. For that reason, web site design dictates that the most valuable information in each page should be displayed on the top part of the page. The “fold line” in web design refers not to an actual fold, but to the place on the page where the page is cut off and the user must scroll down in order to see the rest of the page.</p>
<p>This fold line can change dramatically as a result of the different kinds of computer monitors that people use. Again, most people who surf the Web still use older, smaller monitors. Since newer, larger monitors like widescreen or LCD monitors are much more expensive, their use is not particularly widespread. Because of this, pages should be designed with smaller screens in mind. A larger screen will display more information, but be sure and keep the most important things at the very, very top. Some web editor programs will allow web designers to see the fold line for different sizes and resolutions of a computer screen.</p>
<p>Here’s another important note about scrolling. Users, in general, hate to scroll. They don’t like to scroll down very much, but they most certainly hate scrolling to the side. Side scrolling is easily avoidable by makings some easy design choices and is a great way to keep customers happy with the look and feel of a site. The more websites can avoid scrolling, the better.</p>
<p><strong>Clearpath Technology </strong> is a <a href="http://www.clearpathtechnology.com/">SEO Firm</a> providing Search Engine Optimization, <a href="http://www.clearpathtechnology.com/">Link Building</a> and Internet Marketing services. For more details, visit <a href="http://www.clearpathtechnology.com/">http://www.clearpathtechnology.com</a></p>
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		<title>WEB 2.0</title>
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		<pubDate>Fri, 11 Jun 2010 16:38:51 +0000</pubDate>
		<dc:creator>clearpath</dc:creator>
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		<guid isPermaLink="false">http://submit-article.net/?p=20634</guid>
		<description><![CDATA[<p>Wide-scale use of the Internet is a fairly new phenomenon in today’s society, but already the technology has grown by leaps and bounds. Today’s Internet is quite different from the one surfed just fifteen short years ago. Today there’s much more content, customization, and use of broadband connections. What seemed nearly impossible fifteen years ago is now being realized because of emerging technology that allows people all over  the world to stream videos, view pictures, customize their homepages, and see only the news stories they want.</p>
<p><a href="http://submit-article.net/business/marketing/web-2-0.htm" class="more-link">Read more on WEB 2.0&#8230;</a></p>
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			<content:encoded><![CDATA[<p>Wide-scale use of the Internet is a fairly new phenomenon in today’s society, but already the technology has grown by leaps and bounds. Today’s Internet is quite different from the one surfed just fifteen short years ago. Today there’s much more content, customization, and use of broadband connections. What seemed nearly impossible fifteen years ago is now being realized because of emerging technology that allows people all over  the world to stream videos, view pictures, customize their homepages, and see only the news stories they want.</p>
<p>New technologies that allow for this customization and change on the Web are often referred to as Web 2.0. There is no specific idea or set of technologies that is considered “Web 2.0.” The terms is meant to indicate a broad range of movements within the web community to online applications and websites that are customizable, user-friendly, and provide far more function that previously thought possible. The term “Web 2.0” has often been thought of as a useless buzz word by some cynics within the industry; however, this term is loosely used in this chapter to describe the exciting, new possibilities that are available online, both for the marketer and the average user.</p>
<p><strong>Clearpath Technology </strong>-  <a href="http://www.clearpathtechnology.com/">Search Engine Optimization</a> company based in New Delhi, India provides private label SEO services for hundreds of agencies based in USA, UK, Australia, Amsterdam, Canada, and other countries. Dedicated 24 Hours Support.</p>
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		<title>Affiliate Marketing</title>
		<link>http://submit-article.net/business/marketing/affiliate-marketing.htm</link>
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		<pubDate>Fri, 11 Jun 2010 15:38:38 +0000</pubDate>
		<dc:creator>clearpath</dc:creator>
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		<guid isPermaLink="false">http://submit-article.net/?p=20637</guid>
		<description><![CDATA[<p>Imagine for a second that Mandy has a moderately successful online business. Her business is doing okay, but she wishes she could bring in more business and more sales. Mandy would like to expand, get bigger office space, and perhaps even some additional storage space for her shipping needs, but unfortunately, she doesn’t have the cash coming in to pay for these extras. Her online advertising and marketing programs have gone well, and they are bringing in more customers, but she want to take her business to the next level.</p>
<p><a href="http://submit-article.net/business/marketing/affiliate-marketing.htm" class="more-link">Read more on Affiliate Marketing&#8230;</a></p>
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			<content:encoded><![CDATA[<p>Imagine for a second that Mandy has a moderately successful online business. Her business is doing okay, but she wishes she could bring in more business and more sales. Mandy would like to expand, get bigger office space, and perhaps even some additional storage space for her shipping needs, but unfortunately, she doesn’t have the cash coming in to pay for these extras. Her online advertising and marketing programs have gone well, and they are bringing in more customers, but she want to take her business to the next level.</p>
<p>Mandy is already advertising effectively, but she could spend more money for advertising. This may bring in the returns she needs, but advertising is expensive, and she may not have the cash on hand for something that extensive. What she really needs is a sales staff, someone who understands her products and is willing to sell them to multiple sources for her. Of course, if Mandy doesn’t have the cash for advertising, she probably doesn’t have the cash to hire someone to do sales for her. Imagine, though, that she could hire a sales staff to work for her, but only pay them when they make a sale? While this would be a ridiculous notion for a physical retail store location, Mandy can get away with this sales scheme online. This is called affiliate marketing.</p>
<p>Affiliate marketing is dependent on three different parties that all work together in a way that benefits each party. These parties are the buyer, the merchant, and the affiliate. Buyers are normal, everyday people who are looking for and purchasing the products they want from various online stores. Buyers have a certain expectation. They want a quality product, but they also want to get that product at the lowest possible price. The wide variety of buyers means that many different types and niches of stores can operate successfully online.</p>
<p>Next is the merchant, the person actually doing all the online retailing. The merchant sells the products or services, maintains the website, maintains the inventory, ships the product, and is the one trying to attract customers to his or her site. The merchant will sell his or her products and might also have an online marketing or advertising scheme to compliment the store and bring in customers. The merchant also has an affiliate marketing program that brings affiliates into the fold to help sell the products or services for the site.</p>
<p>The affiliate is the last piece of this puzzle. The affiliate has an agreement with the merchant to help sell the merchant’s products or services. These products and services can be almost anything, and don’t necessarily have to be a tangible product. A couple of examples are website memberships or software programs which users can directly download to their computer. The affiliates use their marketing genius, time, and experience to sell these products. The affiliates may keep websites of various types, host email lists, or any number of other techniques to drive visitors and make sales.</p>
<p>For all of this trouble, the affiliate gets a commission off of the sales he or she generates. The amount of this commission is usually determined by the merchant and affiliate when they make a mutual agreement. For example, the affiliate might receive a 20% commission for each sale. So, for every sale generated by the affiliate, the affiliate will get 20% of that purchase for themselves, paid to them by the merchant. So if affiliate sells $100 worth of product and affiliate B sells $500 worth, they would get a commission of$20 and $100 respectively.</p>
<p>Much like cost per impression advertising, affiliate marketing very little to do with keywords and search engines specifically, but is a way that websites can market themselves and make more money through other channels. If a website wished to start an affiliate marketing program, they might then want to try to optimize the site according to affiliate and sales keywords as well as any other keywords that applies to the site. Some websites set up completely different websites for the purpose of attracting affiliates. Webmaster who use affiliate marketing will also want to use SEO techniques in order to drive up visitors to their pages, as the more visitors that come, the greater the return on affiliate marketing programs which the webmaster has joined.</p>
<p><strong>Clearpath Technology</strong> is owned and managed by a team of experienced search engine optimizers, internet marketing experts, web developers and designers. Clearpath Technology provide the best Internet marketing services found anywhere and we build reliable, innovative software to complement your marketing and business initiatives. Clearpath Technology is a <a href="http://www.clearpathtechnology.com/">SEO firm</a> based out in New Delhi, India.</p>
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		<title>Affiliate Marketing Strategies</title>
		<link>http://submit-article.net/business/marketing/affiliate-marketing-strategies.htm</link>
		<comments>http://submit-article.net/business/marketing/affiliate-marketing-strategies.htm#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:38:35 +0000</pubDate>
		<dc:creator>clearpath</dc:creator>
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		<guid isPermaLink="false">http://submit-article.net/?p=20640</guid>
		<description><![CDATA[<p><strong>Getting Started</strong></p>
<p>Everyone’s an expert at something, and an area that one has some knowledge about is a good place to start when deciding to join an affiliate marketing program. Potential affiliates should start with something they at least partially understand, or something with which they have some expertise. Starting “close to home” has several advantages. First affiliates have the incentive to work harder on their money-making pursuits, because they’re working with topics that interest them. Second, their own experiences can really add a lot of depth to web content. Third, as they continue working on their marketing plans, they’ll have to do more research and learning. Learning about something they love will keep them motivated and focused.</p>
<p><a href="http://submit-article.net/business/marketing/affiliate-marketing-strategies.htm" class="more-link">Read more on Affiliate Marketing Strategies&#8230;</a></p>
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			<content:encoded><![CDATA[<p><strong>Getting Started</strong></p>
<p>Everyone’s an expert at something, and an area that one has some knowledge about is a good place to start when deciding to join an affiliate marketing program. Potential affiliates should start with something they at least partially understand, or something with which they have some expertise. Starting “close to home” has several advantages. First affiliates have the incentive to work harder on their money-making pursuits, because they’re working with topics that interest them. Second, their own experiences can really add a lot of depth to web content. Third, as they continue working on their marketing plans, they’ll have to do more research and learning. Learning about something they love will keep them motivated and focused.</p>
<p>Once the affiliate has chosen a topic, a web host, a domain name, and has built a website, he or she can begin the next step. Affiliates can put as much or as little time into their affiliate marketing plans as they want. If an affiliate has a day job, she can put in a few hours a week, or on weekends. If the affiliate is a stay-at-home parent, retired, or unemployed, he can take several hours during the day to work on his projects. If the affiliate is a college student, she can work between classes or late at night. One of the great things about working online is that the worker can set his or her own hours. Of course, some of the affiliate’s success is dependent on how much time he or she has to devote. In general, the more time the affiliate puts in, the better the results will be.</p>
<p>Aside from a central website, affiliates can diversify their efforts to branch out and increase traffic. Imagine Bob sets up a blog where he discusses a particular topic like vintage cars or children’s toys. If his blog has had some success, bob can branch out to attract more people. He can start an email list or newsletter to reach his potential customers weekly or monthly. He can also create new websites about related subjects. The vintage car blog can link to his new website about paints for vintage cars, for example. His blog about toys can also link to another website where he reviews various children’s toys. Some of Bob’s efforts will be more successful than others, but trial and error will yield more success in the long run.</p>
<p>Which Affiliate Marketing Programs Should I Use?</p>
<p>One of the great things about affiliate marketing is that merchants have discovered just how lucrative affiliate marketing programs can be. Back in the early ‘90s, Amazon discovered this when they started their revolutionary affiliate program. Basically, if an affiliate could help Amazon make a sale of a book or CD, he or she got a cut of the sale. This created the opportunity for regular folks to write book reviews and present their recommendations to their website visitors, friends, and family. If any of those people ended up making a purchase, then the affiliate could get a portion of that sale. If the affiliate was very successful at this, he or she could make a lot of money simply by recommending the products that someone else sold.</p>
<p>Today most major merchants have affiliate marketing programs. Large retail companies like Best Buy, Circuit City, Amazon, Overstock, Buy, Wal-Mart, and many others offer affiliate marketing programs. If there is a sales opportunity online, there’s probably an affiliate marketing program to match. Because there’s so much opportunity for different affiliate marketing programs, every potential affiliate can choose to market the products he or she likes and knows well. Also, the affiliate has the option to attract a niche market.</p>
<p>The most profitable affiliate marketing programs are generally for loans, mortgages, education programs, and gambling. These markets, while lucrative to some, are also highly competitive because of the high payouts available. In short, if an affiliate is just beginning and doesn’t know much about affiliate marketing, he or she may not have the best success with these programs. An affiliate’s best chance of success will be with products that the affiliate already uses and believes in. Staying “close to home” gives affiliates an added advantage when they are starting out, because they will be able to make sales convincingly.</p>
<p>Another type of program an affiliate might consider is generalized affiliate marketing programs that represent several different companies. Programs like Commission Junction, DoubleClick Performics, LinkShare, and Shareasale offer opportunities for the affiliate marketer to host advertising from large companies and national brands. These programs offer the affiliate a wide variety of affiliate marketing opportunities, coupled with comprehensive statistics information.</p>
<p><strong>Clearpath Technology</strong> is a <a href="http://www.clearpathtechnology.com/">SEO Firm</a> providing Link Building, <a href="http://www.clearpathtechnology.com/">Search Engine Optimization</a> and Internet Marketing services. For more details, visit <a href="http://www.clearpathtechnology.com/">http://www.clearpathtechnology.com</a> or visit physically at Clearpath Technology, 2nd &amp; 3rd Floor, Anshul Plaza, Sector-10, Plot-8, Dwarka, New Delhi-110075, India. You can also call +91-9958844066 or toll free 1-877- 453- 8080.</p>
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