A professional web design company will evaluate your website and offer you helpful suggestions on ways to improve the functionality of your website before they even begin to discuss web promotion. If you’re website is search engine friendly, you’re ready to take it to the next level by following these 7 helpful tips that will make the search engines fall head over hills with your site.

1.When adding video to your website or blog, make sure you place keyword rich text around your video content.  The search engines love sites that place keyword rich content around their videos.

2.Search engines notice web content that’s original and well-written.  Avoid rehashing content that you read on your competitors’ website. If you want to truly standout from the competition, make sure you post content that’s 100% original.

3.Search engines automatically boost rankings of websites that add fresh content on a regular basis. The more quality content you add to your site, the more relevant your site will appear to the search engines.

4.When you receive unintentional links to your website from other quality sites, it will increase your ranking. This is why it is so important to provide your audience with useful content. Give them something to sink their teeth into. Site owners with high ranking will more than likely link to your website without you asking them to.

5.Only link to quality websites and blogs. Remember, quality is better than quantity. It is better to have 50 quality links than 100 links to poor quality and low ranking sites.

6.Seek back links to sites that are relevant to your industry. Stay away from sites that are not within your genre. Make sure you avoid link farms like the h1n1 pandemic. Link farms are worthless and will actually lower your ranking.

7.Avoid adding too many images to your website. Just like with videos, make sure you include content with relevant keywords on your web page along with your images.

8.Make sure you include well written titles and Meta tag descriptions that include relevant keywords. Try using long-tail keywords; this will help boost your page rank.

When you follow these 8 valuable tips from Los Angeles Web Design company, you will begin to reap the benefits of successful online promotion.

Here the author David Ephraim from a Los Angeles Web Design company, writes about 8 things you can do to make search engines want to boost ranking of your website. To learn more about SEO visit ATAK Interactive, an Los Angeles SEO company.

a

Some companies have gone beyond others in misusing the site, or just making blunders in their quest to be first on the scene. One such example is confectionery brand Skittles. Early in the Twitter craze the company set up a page on its website with a live feed with every tweet mentioning Skittles. Things started off nicely with messages coming through of people enjoying the sweets but when people realised the entire stream was unfiltered, Twitter users started posting jokes and unsavoury comments about the sweets – such as “Eating Skittles gave me gonorrhoea” – which then all appeared on the official site.

One of the biggest mistakes, and one that got picked up on most widely by the press, was by furniture store Habitat. After ‘top trends’ had been introduced to Twitter, the company started tweeting about their deals with an unrelated top trending hash tag to try to gain maximum exposure. Most distressing about this was that it was at the time of the Iran elections, so while people were reading tweets about the issues in the Middle East, they were also getting updates on the latest Habitat sales. The offending tweets were later deleted by the company as if nothing had happened but after much backlash Habitat apologised and said that the tweets had not been approved by the company.

It isn’t always companies that make these mistakes. Croydon Council found itself in bother when a supposed direct message criticising a local journalist was misplaced and became a public message instead. The council put a freeze on its account until it came up with a social media strategy. In Michigan, Mayor Mark Behnke uploaded personal information of about 65 employees – including social security numbers – thinking he was uploading a different document. When the mistake was realised the information was removed and all effected employees were offered free identity protection for a year.

As Twitter becomes more widely used, many companies are becoming more cautious in their approach and are seeking expert advice from a social media agency to ensure they get don’t find themselves upsetting anyone with their actions.

Gladstone Brown is a freelance author who writes for both business and pleasure. He uses this site for both purposes and all articles should be used for information and not as pieces of advice.

a

According to Internet World Stats, the population of the world was estimated to be around 6.76 billions in Dec’ 09, an increase of 0.86 percentage from Dec’ 08. Where as world wide internet users reached 1.80 billions by Dec’ 09 with a growth rate of 14.5 percent compared to its previous year. There is an increase in number of Internet users every year according to the statistics.

Internet penetration rate more than 25 percent
According to the Internet World Stats, world wide internet users reached 1.80 billions by 31st Dec’ 09. There were about 1,802,330,457 online users with a penetration rate of 26.6 percent. It shows that more than one out of every four persons is an Internet user.

North America still dominating with highest penetration rate
North America is dominating the world regions with highest internet penetration rate, which is more than 75 percent. The total number of internet users in North America are more than 259 millions with 76.2 percent penetration rate. Countries like United States and Canada which belong to this geographic location have internet penetration rate at around 75 percent. After North America, Australia and Europe were holding second and third positions with 60.8 percent and 53 percent of penetration rate respectively.

When it comes to highest number of internet users worldwide, Asia stands at the top. More than 42 percentage of the total internet users are from Asia. But the internet penetration rate in Asia is low around 20 percent. It’s poor penetration rate may be due to the most populous countries like China (internet penetration rate-26 percent) and India (internet penetration rate-7 percent) which belong to this geographic location.

Top 20 internet user countries holding more than 76 percentage
Top 20 countries with highest number of internet users add up to 76.4 percent of the total users. China tops the list with 360 million users and United States stood at the second position with 227 million users. But when we compare penetration rates between these two countries, United States has more percentage than China. United States has more than 74 percent of penetration rate whereas china has only 26.9 percent penetration rate. This implies that US is still dominating the internet world. Japan, India, Brazil, Germany, UK, Russia, France and Korea South follow after China and US in the top 20 countries with highest number of internet users.

In terms of internet users from different continents, Asia has 3 countries in top 5 and 5 countries in top 10. China, Japan and India existed in top 5 whereas, Russia and Korea South were in next 5. But when it comes to internet users penetration rate, Europe is dominating other regions. 3 Out of top 5 countries and 6 out of top 10 countries are from Europe. Those are Iceland, Norway, Sweden, Netherlands, Denmark and Finland.

Overall statistics show that there is a significant improvement in world wide internet users compared to last year. Penetration rate of internet users improved from 23.5 percentage to 26.6 percent. Though more than one out of every four persons is using the internet today, there is still a huge chance for improvement.

The statistics mentioned above clearly establish that internet is going mainstream not only North America, Europe and Asia but everywhere.

Marvist is a professional seo firm providing seo professional services to small and medium scale organizations to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

a

The pros

Because of its nature, a web directory is a perfect place to get links, due to the fact that their content is, well… a set of links to other websites. Joining this with the fact that the most important part of a website is its content, you can think of a directory as a link eater. Every link you send them, that fits their quality requirements, will be added.

The most important benefit of a directory your website is listed at, is the traffic you can get from it. Being listed at directories, will not only get you direct visits, but also from the search engines, as these links will increase your popularity and your search engine results. This is based on the idea that search engines take links as votes or recommendations from one website to another.

The cons

Something you wont like about this technique is that links between two websites with poor relevancy will have a lower quality than links between two very related websites. Unless you’re promoting a directory website, the relevancy between the content of your website and the content of the directory will be very low. One thing that’s in your favor is that, as the directories are most times organized in categories, your link will be placed among many other links in the same niche, making the source page a lot more related to your website’s content.

Another issue about directories is that, as they receive a huge amount of spam everyday, the people in charge of reviewing the websites submitted to them is overwhelmed and soon abandon the task, leaving the submmissions in a freezed query. This will shorten the list of active directories you can submit to, and sometimes, when you’re unable to know if a directory is active or not, make you work in vain.

The process of submission

A good start is to make a list of directories to begin the process of submission. There is an easy way to build this list and it starts by searching for some keywords that you think should return directories, like for example “web directories”. With the search results, you can start harvesting your first directories and building your list. Once you’ve got enough, browse the obtained list to find more directories.

Yes! A directory is a list of websites split into categories, so you can go, for example, to the category “Computers and Internet -> Web Directories” and start fetching their list of directories to add to yours. Doing so with a few directories will get you a huge list to work with.

Once you got all the directories you need you can start submitting. The task is simple: enter the directory, find the submission form and fill it with your website’s information. To achieve this, take into account these considerations:

• Some websites requiere you to browse to the most appropriate category before submitting your website and only then hit the link to the submitting form. To automate the process you can do this for all the directories you submit to.
• The link pointing to the submit form may display different strings of text (depending on the author considerations), that may include things like: “submit”, “submit your website”, “add your website”, “add URL”, “submit URL”, “recommend a website”, etc.
• Be careful of writing a thoughtful description about your website. Many directories require such descriptions and have some regulations about them. To avoid being rejected because of this, make it truthful, avoid using all caps or promotional language and respect the character limit imposed by the directories rules.
• Always use a valid e-mail address as directories may ask for an e-mail confirmation before adding your website to the review queue. If possible, use an e-mail from the domain of the website (e.g. webmaster@yoursite.com). A small number of websites require that the e-mail address must be from the same domain the website is.

Detecting abandoned directories

Getting to know which directory is active and which abandoned is not always an easy task, but usually you can get some information that will let you establish a probability. Some of the factors you must look at are:

• The directory’s statistics: Many directories display a panel with some statistics about it, like number of categories, number of websites listed, etc. In some cases the number of websites pending for review and the websites aproved today are also displayed. From here you can estimate how much a directory has been left alone. If you think that a webmaster may review 100 websites a day, a directory with a queue of 5000 websites or higher is pretty much abandoned.
• The latest links: Some directories display the latest links in a dedicated page. Looking at the date the latest links where added you can get an idea of when the last addition happened.
• The number of websites in each category: Once you’ve found your targeted category, take a look at the amount of websites listed there. A free directory which is a year old should be displaying more than one page of links. If you find an old directory with one or two links in a specific category, then it’s very likely to be abandoned.
• Errors in the pages: You may expect an active website of any kind to be, at least, free from important errors. Considering that links are the main content of a directory, an important error in this case should be a form not working right in the process of receiving a link or the category pages returning a “404: Not found” error. This could be interpreted as a sign of an abandoned directory.
• Contacting the webmaster: A last but effective resource for checking the maintenance state of a directory is the contact form. The response of the webmaster (or the lack of it) will state for sure if there’s still a person behind a directory. This method is especially recommended when submitting to paid directories (before making any payment).

Submitting your website to directories may not get you to the top of the list among your competitors, but may certainly give you a nice push. And when you’re trying to reach the top, a nice push is worth the effort.

Diego Ponce de Leon writing for the web directory WWBoat.com

a

When you write an article, you’re able to have it submitted to hundreds of Article directories, most of which will allow you to set a link at the end of it (or in some cases, in the middle of its content).

Why do I get a link?

Article directories are just that: a set of articles submitted by the contributors. So in this type of website, the main content is entirely composed by the articles poeple like you submit. That’s why they allow you to have a link at the end; you’re providing them with content and you get a link to your website in return.

Why is this link more valuable?

As you’re the one writing the content for the whole page your article will be displayed at, you’re the one who can control the keyword density of the page and, therefore, the relevancy between the two pages. The other aspect that increases the link value is that the only outgoing links in the article’s page will be those you set up and those the article directory has as layout links (there won’t be a list of 25-50 links per page, as in regular directories).

In some article directories the link can be placed inside the article’s content, giving you the chance of surrounding your link with relevant keywords, and thus increase the link quality.

How do I write an article?

If you’re writing an article to promote a website, you must first know what you’re writing about. If it’s your website you’re promoting, then you won’t have much trouble finding a topic you’re comfortable with and that you have expertise in. If not, you can surely find an expert in the area that will do it for some money, but never try to write about something you don’t know. People may note it and if not, they may ask themselves about the author and his expertise in the subject.

When writing consider some of these basic guidelines:

• If you’re not good at writing, research. Read other articles to get ideas of the vocabulary used, the distribution and organization.
• If the subject or the target public allows it, try relaxing and writing with a friendly vocabulary; most times this will make the reader feel more comfortable and will increase his trust in you.
• Proofread your article until you’re completely sure it is well written. People can be very critical.
• Check your document for spelling/typing errors (with programs and/or by reading it).

How do I submit it to the directories?

The submitting process can be easier if you consider a few hints before starting.

Preparing the article

The first step in the submission process is to prepare the content of the article to be submitted to directories with different rules. Some of them, for example, won’t allow any HTML tag in the content of the article, while others will only allow some of the tags. To deal with it, you should have two or more copies of your article ready (in case you want to use tags like headings, emphasis and so), one without any tags and the others with some of them.

Some other stuff you need to get ready are the texts (with your link) to fill other requested fields in the submitting form. Depending on the directory they will be:

• The biography box: You’ll need two copies of your biography (or the author’s biography), one short and the other longer. This will help it fit the specific requirements of each directory.
• The resource box: Prepare two copies of the content for the resource box. This can also be the biography itself, but sometimes the length limit will be so short that no biography will fit there. A good phrase for this spot could be “Diego Ponce de Leon writing for WWDirectories.net, the leading directories network on the Internet”, where WWDirectories.net will be the anchor of the link. The second phrase should contain, instead of a link, a simple URL of the website (that will become a link after submission), as some directories won’t allow tags even here.

As a last request write two introductions, one less that 150 characters long, and the other less than 300. Remember that these introductions must describe the content of the article very accurately and briefly.

Making a list of directories

As for regular directories, one good start is to make a list of article directories to automate the process. A good and easy way to do it is to find a regular directory (by, for example, searching for “directory” in the search engine) and go to its category “Article directories” (usually found at “Computers and Internet / Web directories / Article directories” or similar). There your should get a nice list of article directories to begin with. The more directories you crawl, the bigger your list will be.

Submitting

Now you’re ready to actually submit you article. The process here is easy and repetitive: Enter the directory, find the appropriate category for your article and hit the “submit” link. Once you’re in the submit form, fill all the fields with the data you already prepared and submit it. To be sure that the content will be displayed as you require, try to make a preview first (whenever the preview button is available).

This could be a hard process, but in the end the benefit is rewarding. Write carefully even when searching for links, and never forget it’s the readers you’re writing for. In the end, they will be the ones who judge your knowledge of the subject.

Diego Ponce de Leon writing for the web directory WWChannel.com

a

The goodies

Using feeds will have several side effects that will affect the incoming traffic of your website. Besides getting the visitors back when your content is updated, feeds will enaable your website to be listed in hundreds of feeds directories. While regular directories list only one link per website, feeds directories will display one link for each item in your feed (usually from 10 to 15 items in all).

Another good side of feeds is that many people, even when they don’t use client side readers, may still access your feeds and receive the last updates of your website by adding them to online readers (aggregators) like the one in the Google’s personalized home page, iGoogle.com.

Which format is better?

Among the most popular formats you will find Atom and RSS. You may be asking yourself: “By picking one of these formats will I reach a bigger audience? Will I get more users if I use the three of them?”. The answer to both questions is no. Every modern reader and/or aggregator is able to read the two formats, and speaking of directories, only about a 2% of them is only accepting the RSS format.

So now you have to pick one to use in your website… which one will it be? In my opinion, the best option is Atom. RSS is an older format that was born from the RDF (Resource Description Framework) standard. It’s been updated several times and presented important incompatibility issues in each update. Even its name has been changed many times (as well as the people who maintained it): Rich Site Summary for version 0.91, RDF Site Summary for versions 0.9 and 1.0, and Really Simple Syndication for version 2.0 (take note that the versions are not consecutive). All these facts speak of a very conflictive standard.

On the other hand, Atom was born with one objective: to put an end to years of conflicts, dificulties and inadecuacies in the feeds formats (primary RSS). For this reason (and many others that come as a result of this) I believe Atom to be the most appropriate standard for feeds.

Creating feeds using feeds generators

Feeds have another good side: they don’t have a bad side! The effort of creating a feed can be conveniently replaced by the use of feeds generators. Better yet, you can find many FREE feeds generators online and generate your feeds with just a few clicks. For example, Feedity.com offers a free service of feeds generation that can create your feed in a couple of minutes.

Submitting your feeds to directories

Once your feed is up and ready, one thing you can’t overlook is to submit it to the feeds directories. The submission process is pretty much like the submission to other directories.

Create a list of directories

Search in your favorite search engine for terms like “feeds directories”. Among the results, you will find some pages with lists of feeds directories which you can extract and add to your own personal list. Once you think you have enough directories in your list, you’re ready to take the next step.

Prepare some information

Every directory is different as different are the persons who built them, but speaking in general, they will ask for more or less the same information. Having this is mind, there is a set of data you can prepare in a text file to make things easier at the submission time:

• The URL of the feed.
• Its title (brief and accurate).
• A description of its content.
• A set of related keywords.
• Your contact information (name and e-mail).
• Other information related to your website (not to the specific feed) like URL, title, description, etc.

The submission process

Once you gathered all the necessary information and using the list of directories you have collected, you can start submitting one directory at a time. Once you enter a directory you will have to find how to access the submit form to fill it out with the information it requests.

Feeds are another method to promote your website. Even if they don’t take you directly to the top, they will certainly move you a step forward into that direction.

Diego Ponce de Leon writing for the web directories network WWDirectories.net

a

Below are a few questions that you should ask your potential SEO or Internet Marketing Firm in order to decide whether they are frauds or a genuine SEO Companies:

Do you utilize ethical or white hat SEO techniques?

You would never like your hard work punished by search engines because of something unethical that has been done to your website. As many SEO firms are using unethical or black hat SEO that can boost your search engine ranking in no time, but when search engines recognize this thing, they will surely punish your website by banning it to appear in SERPs. Hence, you should always keep away from those SEO firms which hint at using the black hat SEO techniques.

Can I see your portfolio, case study and client testimonials?

Ask your potential SEO or internet marketing firm to show you some of their case studies so that you can get an idea of their work tactics. Also, ask them to show you their portfolio and testimonials in order to see the projects that they have done successfully and check whether their clients are satisfied with their services or not.

Will I need to change my website’s content? Who will be making these changes?

Ask your potential SEO or internet marketing firm if they need to change your website content or not. If they say “yes”, then they may need your Ftp access and also they are dedicated to make your website content perfect. Because in terms of SEO, Content is the King.

But if they say no, then there may be two reasons for this: Either you have got a perfect website or they are not taking their job so seriously. Nonetheless, a genuine SEO or internet marketer will always be eager to make your website content look perfect as per search engine parameters, but of course, you must keep full editorial view on the content that they have changed….because ultimately; it’s going to affect your own business.

When will my website be at Number One Position in Google?

Ask your potential SEO or internet marketing firm when your website will rank at the number one page of Google. It’s a tricky question as no one can guarantee the results that are totally in the control of third party (for ex. Google). If they guarantee number one ranking in a specified time, then there may be something wrong. So leave that company and look for the one which is more realistic and won’t offer you exaggerated promises just to get the business initially.

What keyword or phrase you will use to show my rankings?
It’s a fact that if you do a search for this article by its title, then it will be shown up at the first position in page rankings. If you search for the Web Page URL of a particular site, then again it will be shown up at the first position, for the reason that there is only one web page with that URL. But the actual test of your potential SEO or internet marketing firm is if they can increase your rankings via a particular keyword of phrase that is a common keyword or phrase and not something so restricted that you are the only one who will have that special search phrase. What are the odds that somebody will do a search for Questions to Ask Your Potential SEO or Internet Marketing Company?

What’s your link building process?

Link building is an important technique to increase rankings in search engines. So always ensure that your potential SEO or internet marketing firm makes satisfactory link building efforts. Link building is the process of creating good back links for your website in several ways. A good SEO or internet marketer will write keyword rich articles for your website and submit them in the most popular articles directory like ezinearticles.com, goarticles.com or isnare.com as these article directory provides good back links to your website. Also, you can post these articles to other locations for example, your company blog. If this technique works well, somebody else will find your article and post it to their website or blog, offering you a voluntary link to your website. But the only problem is that it’s a quite lengthy process (sometimes two or three months) for the actual results to be seen. Hence, you can also purchase some quality inbound links from a relevant and reputable website having a good page rank. The more back links your website have, the better your rankings will be. Important Note: Never purchase a link from the “Link Farms”, as they sell links just to make money for themselves.

How will I see the progress?

Ask your potential SEO or internet marketing firm that how you will be able to see the progress in your search engine rankings. If your potential SEO or internet marketing firm is a genuine one, then they will send you regular SEO reports so that you can be well-versed with the real rises and falls of your rankings in the search engine results pages.

An ideal SEO or internet marketing firm will always provide monthly reports from the client’s Google Analytics account (owned by the client, not the SEO firm) where they will highlight several performance statistics of your website. Like traffic details, conversion details, filed conversions reports and the geographic location of the visitors etc. And of course, they will let you check their Google Analytics account as often as you like.

Semseol Lusem writes for Spider Logics – A Professional SEO Services Company providing Affordable Search Engine Optimization Service to Small Business Owners.

a

Tip #1: Create Quality Content With Plenty of Keywords.
Search engines and customers use keywords and phrases to find your website. Make sure you use plenty of the words you would like to be found for in the text of your website. Website designers and owners should create plenty of pages that display all of the content necessary to tell a search engine to show you as an expert for your keywords. Take the time to look at your competitors’ websites and try and have at least as many pages as they do, if not more. One last important tip for local search is to take every opportunity to put your location in your text.

Tip #2: Update Content Often With Local Information.
Take every opportunity to add new pages to your site which discuss local topics and events. Search engines will see that you are discussing local events with local keywords and move up your ranking as a local expert. Participate in local events and get your company name on charity and community websites with links back to your websites. These types of links are invaluable and can only be acquired through hard work and giving back to your community.

Tip #3: Use Available Resources – Some Recommendations and Examples Provided
One of the best tools we have found to help promote websites locally is the Google Business Tools suite. This amazing resource center allows website designers and managers analyze, manage, advertise, and invest in a websites online presence. Google has put most of their main business tools together in one location for easy use and understanding at http://www.google.com/intl/en_us/services/var_2.html. Check these website design resources out, read about them, and sign up for the ones that apply to you.

Our Recommends:
Google Website Optimizer
Google AdWords
Google Apps
Google Webmaster Tools
Google Base
Google Local Business Center

Tip #4: Pay Per Click – Monitor Closely and Spend Wisely
If you can set up and optimize your pay per click campaign it can be very successful and sometimes the results are amazing. That being said, we have witnessed many different cases where Pay Per Click advertising has burned through an entire budget in a couple of days. This can happen if you don’t take the time to read through the entire process before making your section. Use Local words in your PPC campaign to save money by competing locally instead of globally. Remember, spending money to make money is necessary, but spend wisely.

Tip #5: Local Search Engines: Google Maps, Yahoo! Local,  Bing Local
This is an obvious and easy way to increase your local exposure. We have all used a search tool that has given results with a map and indicator dots on related business locations. If you would like to come up for these types of  local searches, carefully submit for these specialized location based results. The search engines will often request some sort of verification through call back or traditional mail and pin verification.

Tip #6: Yelp!
Take the time to list yourself on Yelp and register your business. Make sure that you spend the time on these postings that you would for any piece of marketing material for your business. Yelp!, or websites like it, is sometimes the only chance to give an impression you will have with a customer.

Be careful. These types of listings are double edged swords. If you don’t maintain a high standard of service and quality, this will also be the location that customers will go to vent about their frustrations.

These listings will also count as a quality inbound link for search and is useful to increase your search ranking.

Tip #7: Chambers of Commerce
You should become members with at least one local chamber of commerce. This is a great way to establish credibility and become a member of your local business community. Once you have this membership, make sure that your listing on the chamber website is a direct link to your website. Chambers of commerce are considered to be local experts, and their link to you is a valuable one.

Tip #8: CitySearch
CitySearch is very similar to Yelp in that it is a popular local search engine. Make sure that you spend some quality time explaining yourself and your business. You should also make sure to check back and monitor your reviews often.

Tip #9: Press Release Services, Face book, and Twitter
Social Media and local publicity can be very important for local results. Make sure to use locations and city information in your profile descriptions. Search engines will look at social media websites, and if you do a good job of mentioning locale search words with your search engine keywords, you will begin to see additional results in the social media results sections of search engines.

Press releases can be the most important local marketing item a business can employ. Implemented wisely, a well optimized press release or social media blast can bring you first-page visibility for your keywords very quickly. Sometimes, you can take over more than one spot on the first page of Google. These same items used in their traditional roles of simple media notifications will get you nothing in terms of search results, make sure your marketing and PR companies know what they are doing. It could be hurting you.

Tip #10: Mobile
Make sure you have some information available to mobile visitors. Your potential customer can be right outside your door using their phone to decide weather of not to come in. Having a mobile website can be very useful for those wanting a mobile presence, but be prepared to pay for the cost of your website again in development for mobile platforms. There are cheaper alternatives, so make sure to ask your web developer or consultant.

Here the author David Ephraim writes about 10 website design and search engine marketing tips. These local seo tips will help you to improve your local business. Visit ATAK Interactive, a Los Angeles SEO company to learn more about website design and SEO.

a

If you do not have a web site, get one. Use these tips (along with other research because this article alone will not cut it) when planning your web site.

Ten Web Site Tips and Tools to Improve Your Los Angeles based business for a Los Angeles target audience:

Tip #1: Create Quality Content

Search engines and search users use keywords and phrases to get results. It makes sense the more keywords and phrases one has on their website pages will only increase chances to be found/listed. Web site owners and managers should create a lot of pages/content (more than top competitors) with keywords users are searching for. Make informative and sensible pages with information users are looking for related to your business. Further, use location keywords like “Los Angeles”, or “Beverly Hills.” Include zip codes or surrounding cities in the text too (if this is where your business operates), along with those sensible service related keywords next to them.

If a Los Angeles web designer has a web design company in Los Angeles, he or she should publish a few new pages every month on his or her web site. Pages can be new testimonial pages, case study pages, articles related to the industry serviced, links to resources and services pages, expansion to service description pages, product pages, and many more creative things that may bring engines and users to the site. The idea is to have lots of organized content with tons of keywords and phrases that one might type into Google, Bing, or Yahoo! to find this business. On those pages, make sure to include the business address, name, and phone number.

Make sure new pages are not just thrown in. This part is important. New pages must be well organized within the web site structure and site map. Search engines must be able to most clearly index these pages as “relative” for users, thus professional web design, css/html coding, and online marketing technique is important. Web site content writers need to make pages that search engines and users will value, clearly navigate, and will want to click links to move further into the service providers “deal closing” pages, such as contact page or purchase pages. Search engines even value clear back linking out to previous pages., meaning a user can go to the previous page via a clear to find str8ing of links that looks like Home >> Services >> Los Angeles Web Site Design

Think about the user who is most likely to type in “web site designer in Los Angeles,” or “Los Angeles web design” or “recommended web site agency in Los Angeles”. The point is to create pages of content with all of these keywords, but also to make sure those links go out to your most important pages so a user can get to the pages you want them to. Elaborate analytic tools are available (some free) which will help a business owner discover what users are searching for.

Here the author David Ephraim from Los Angeles SEO company writes about local marketing tip series to help website design company owners to improve local business. Here he describes about creating quality content for a website.

a

Search Engine Marketing Question: I have a Los Angeles website design company and 90% of my  business is local based. How should I do my SEO / SEM for my website design? Do I have to do  something different for Los Angeles SEO and search engine marketing?

The ATAK Interactive Answer:

Organic Local Search Engine Optimization for Los Angeles Web Design and related service  keywords. If you have a Los Angeles business and you want to reach local prospects, search  engine rankings for local keywords are critical.

With local SEO, one does the same things one would go with global or international SEO. Local SEO still must consider keyword research, ensuring site crawl ability, creating unique  and useful content for pages, submitting to local and non local directories, and building  out other links from other sites.

Here are some additional useful tips:

1. Local directory listings can be cheaper than general listings and provide a solid ROI. If  website pages are ranking well in relevant Google search results, they are good places to be  listed.

2. Submit your website design to local Chamber of Commerce and Better Business Bureau. A Los  Angeles website design company can join more than 20 chambers in Los Angeles County alone.

3. Build editorial linkage through directory listings and other related link building  activities that do not charge by the click. Paid inclusions can be costly, especially if the  people who are clicking were searching for your name. If your site “Los Angeles Web Design Company” does not outrank  the listing, then it is worthless being forced to pay a recurring click cost every time a  user is already searching for your brand name. Yahoo! and Google Sitemaps are good tools to  review.

4. Sometimes it pays off, when starting a new site from scratch, to create a temporary site  in conjunction with your main site. Creating a mini site on an already established site can  have you seeing ROI faster. For example losangeleswebdesign.com may have been around for 10  years and offers a $20 fee to establish a business account. This allows the site owner t  leverage the losangeleswebdesign.com trust.

5. If you cater to a specific country other than the United States, you may want to purchase  a .uk or .ca for countries such as the United Kingdom or Canada. This does not necessarily  apply to global brands. If you must target multiple local markets with different languages,  you should use sub domains by language or different domains for the secondary markets.

6. Post your business address on the home page and one other page. Format this like 1615  Westwood Blvd. #206 Los Angeles, CA, 90024.

7. Focus on one page per location. Your home page should target the most important city or  few cities, and use interior pages for other cities. Too many towns reduces page relevancy  to local searchers. Smaller towns tend to rank easier by using good title tags and internal  page linking. The more relevant your page is to a buyer, the higher the conversion rates  are.

8. The Google Local Business Center allows one to list businesses on Google Local and Google  Maps for free. Google is also testing AdWords ads allowing users to buy local ads on Google  Maps.

9. Yahoo! Local offers free basic listings and a monthly flat rate advertising fee based on  your local market size and business category.

10. Other local search sites and local directories are: Verizon Superpages, TrueLocal, and  CitySearch. Other options include CraigsList, judysbook, switchboard, and local library web  sites.

11. For Local Search Advertising test market demands using: Google Adwords, Yahoo! Search  Marketing, and MSN AdCenter.

12. Local Search Advertising Questions to ask yourself: Are you bidding on ads relevant to  your area? Are you bidding on core terms and alternate ways to define your products? Is your  add copy for each keyword group relevant?

13. Google AdWords allow users to set up advertisements in many ways using modifiers to  target your local ads.

Here the author David Ephraim writes about Los Angeles SEO local search engine marketing tips if you have a regional / local business. He owns Ecommerce SEO company and most of business is local based. For more information visit www.atakinteractive.com

a