Tiger Woods and Golf
Golf gets an unlucky reputation as a boring pastime, as not exciting to watch on TV. Yet every season PGA tournaments get top ratings, offering high intensity in the form of courtly leisure. Golf also has had a stereotype as one of the least athletic pastimes—a handful of hefty figures in the tour supported this argument. Of late, however, we see an offering of skilled athletes displaying feats of strength, grace and skill on par with any other sport. Wholesale jersey goods wouldn’t not look like big business for golf, but a single golfer has products everyone looks for. No man represents this metamorphosis more than Tiger Woods.
